Hokie Effect is an SGA initiative that began in 2002 with a goal to raise school spirit by creating and selling t-shirts. During the first years of the program, Hokie Effect only made shirts for football until the basketball program was introduced in 2007.
Every year there are two games during the football (Maroon Effect and Orange Effect) and basketball (Maroon Out and Black Out) season that are ‘Effect’ games that encourage students and fans to wear a certain color and to purchase the official Effect shirts.